The best way to store your Bitcoins is a wallet on your computer or mobile phone as you’ll get a full control over your Bitcoins. A noticeable example of a standalone (desktop) clients is Electrum . Just remember, there are two types of desktop clients, with full validation and simplified one. Full validation requires to download all the “block chain” on your computer, which is very large database (60 GB and growing every 10 minutes) that contains all the transactions ever made using Bitcoin. Full validation in theory provides an extra layer of security and allow merchants to avoid “double spends”. As a normal user, simplified validation works just fine and there is no reason to maintain a complete copy of all ever maid transactions. You are only interested in a small part of the block chain that contains your transactions and it is about 25-30 MB. Online wallets a very popular nowadays as they are easy and quite fast to set-up, don’t require any free space on your HDD and are just convenient, especially when we are talking about relatively small transactions or occasional ones . when you want to transfer you bitcoins from a Bitcoin Exchange to your personal wallet.
In case it isn’t obvious: SPENDING THIS MUCH OF TOP LINE REVENUE ON SALES AND MARKETING IS NEW . This is not business as usual. The higher gross margins generated by software and SaaS are enabling unprecedented spending on sales and marketing below the gross margin line. I read a study recently in which two economists tried to advance their preferred narrative by citing high gross margins that can exist in business today. Yes they are high in SaaS. No, that is not the whole story. Spending below the gross margin line on sales and marketing is far higher.